Audience Insights

We assist our partner newsrooms in understanding audiences vulnerable to disinformation, addressing their unique needs, and improving trust with them.

We work with three primary audience profiles in Central Europe that are vulnerable to disinformation. Click on them to explore ways you can improve engagement with them and build more trust:  

Informed Empathizers

Young Waverers

Disempowered & Disengaged

Disenfranchised

* These audience profiles have been created based on the results of hundreds of stories co-produced with our regional partner newsrooms and a series of research, polling, and focus groups we conducted.